Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud
April Mullen leads client marketing and strategy for Selligent Marketing Cloud. As an evangelist of Consumer-First marketing, she guides Selligent Marketing Cloud clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.
Outside of Selligent Marketing Cloud, Mullen is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. In June of 2016, Mullen co-founded Women of Email, an organization with over 2,500 members on six continents that is aimed at driving positive change within the industry and professional growth for women at all stages of their digital marketing careers. Mullen was most recently named to 2018’s DMNews 40 Under 40 list for her contributions to the field of marketing.